The original white label CRM · Est. 2009
White Label CRM Your Customers Will Actually Use
Offer a proven CRM under your own brand — built simple enough that the small-business customers you already serve will actually log in, adopt it, and stick with it. Not another all-in-one platform they abandon.
You'll talk directly with Jeff Shamus, our founder — not a sales rep.
01 — The problem
A Powerful CRM Is Worthless If Your Customers Won't Use It
Your customers are experts at what they do — real estate, insurance, salons, plumbing — not at software. Hand them a big, do-everything platform with endless features and funnels, and most freeze, never log in, and quietly cancel. All that power means nothing if it goes unused. Adoption is the whole game.
Weighing us against a platform like GoHighLevel? Here's the difference — and where each one wins:
| GoHighLevel | White Label CRM by AllClients | |
|---|---|---|
| Built for | Marketing agencies & power users | Coaches, consultants & the customers they serve |
| Feature depth | Deep — funnels, automations, everything | The essentials, done simply |
| Your customer's reaction | Power users dig in | Gets it on day one |
| Learning curve | Steeper — it's a big toolset | Minimal — built-in AI does the work |
| Result for you | Maximum capability | Sticky, branded, recurring revenue |
02 — More than a rebrand
A Platform of Your Own — Not a Login With Your Name on It
We've been doing white label longer than anyone — since 2009 — and we've learned what actually makes a partner succeed: your customers should experience a product that's entirely yours, and you should have the tools to run it like the business it is. So that's what we build.
Built on your domain
We build your platform from the ground up on your own domain and shape it around how you do business. When it's done, it's entirely yours — AllClients is nowhere to be found.
Your own back office
The white label control panel lets you provision accounts, push content to your customers, brand everything, and run your whole operation from one place — refined over fifteen years for partners.
A real API, included
Full API access comes with your platform at no extra cost — so you can build custom integrations and connect the CRM to the rest of how you operate.
03 — Why it matters
You Teach Them Everything. Then They Leave.
You give your clients your best systems. They learn it, use it, thank you — and a year or two later, they're gone. And all that time, you've sent them to someone else to run your campaigns. Guess which subscription they don't cancel? The software.
A white label CRM flips that. When the tool your clients open every day carries your name, your brand stays front and center, your clients stay longer, and the software revenue stays with you.
04 — What it is
What a White Label CRM Actually Means
A white label CRM is a CRM you offer under your own brand. Your customers log in to a CRM with your name, logo, and domain — while AllClients runs the platform, hosting, and infrastructure behind the scenes.
Here's the part that matters: you are the expert. Your content and proven systems are what your customers pay for. The CRM is the vehicle to deploy it under your brand — we build and run a great vehicle; you're the genius behind the wheel.
05 — What your customers get
Simple Where It Counts. Powerful Where It Matters.
Don't mistake "simple" for "basic." Where most tools make customers learn more, our built-in AI does the work for them — so even your least technical customers get results from day one.
Built-In AI Assistant
Drafts emails, builds landing pages and templates, and sets up follow-up workflows.
Contact Management
Every contact, note, task, and bit of history in one organized place.
Email Marketing
Newsletters, campaigns, and customer updates with built-in sending domains.
Emails That Get Delivered
Sending is easy. Reaching the inbox is the hard part — and where our deliverability experience really pays off.
Automated Follow-Up
Simple sequences so your customers stay in touch without starting over.
Landing Pages & Forms
Capture leads and drop them straight into the CRM.
Tasks & Reminders
Who to call, what's next, when to follow up.
Pipeline & Activity Tracking
See opportunities and progress at a glance.
Mobile Access
Contacts and follow-up from any phone, tablet, or computer.
06 — Is it a fit?
We'll Tell You Straight
Best fit if…
- Business coaches & advisors who want clients using a tool with their name on it.
- Industry consultants serving a specific vertical — real estate, insurance, salons, mortgage.
- Vertical software companies who want to round out their product with CRM, email, and follow-up.
- Service providers who want a branded system that keeps customers sticky and loyal.
- Marketers & course creators who already have an audience and want it on a tool with their name — not someone else's.
Probably not if…
- Starting from scratch with no customers or audience yet.
- No content or proven systems of your own to load into the CRM.
- Want a passive affiliate payday — this is a real business with real work.
- You're an agency needing advanced funnels and a full marketing stack (GoHighLevel fits better).
- Shopping on price alone — this is a long-term partnership, not the cheapest tool.
Dean Jackson (left) & Jeff Shamus
"I white label Jeff's CRM tools in several of my businesses — and our retention numbers improved dramatically. Customers relied on us for the total solution and kept paying year after year."
07 — Pricing
Transparent Pricing, No Surprises
plus a one-time $1,250 onboarding to build & launch your platform
Your fully branded CRM, with hosting, managed email, dedicated support, and your white label control panel included. Month to month, no long-term contract. Your costs grow with you as you add customers, and your $299/month doesn't start until your build is complete.
08 — What happens next
From Call to Launch
Book a Fit Call
Talk with Jeff directly. We figure out if this is genuinely a fit — and tell you if it's not.
We build your branded CRM
Your name, logo, colors, and domain.
You add your content
Your campaigns, templates, positioning, and pricing.
You launch to your customers
As part of your own branded offering.
09 — FAQ
Questions, Answered
What is a white label CRM?
A white label CRM is a CRM you offer under your own brand. Your customers see your name, logo, and domain, while the platform is provided and maintained by AllClients behind the scenes.
How is this different from GoHighLevel?
GoHighLevel is a powerful, complex platform built for marketing agencies that want advanced funnels and broad automation. AllClients is built for businesses offering a simpler branded CRM — contact management, email marketing, and automated follow-up — that everyday small-business customers will actually understand and use. If your customers need maximum complexity, GoHighLevel is the better fit, and we'll tell you so.
Who is the AllClients white label program best for?
Coaches, consultants, vertical software companies, and service providers who already have customers, clients, or an audience that would benefit from a simple branded CRM.
Who is it not for?
Businesses with no audience yet, anyone looking for a free affiliate program, and agencies needing advanced funnels or a full marketing stack.
Is this a free affiliate or reseller program?
No. It's a real white label program with hosting, support, and a monthly platform cost. You brand it, sell it, and support your customers — and keep the markup.
How much does it cost?
It starts at $299/month for your branded CRM (5 customer accounts and 30,000 managed emails included), plus a one-time onboarding to get you set up. Additional accounts are $25/month and team members $12/month. See the pricing page for the full picture.
Do I own the customer relationship?
Yes. Your customers are yours. They sign up under your brand, and you own the relationship.
Can I use my own domain and branding?
Yes — the CRM runs on your domain with your name, logo, and colors. Your customers never see AllClients.
How long has AllClients been doing this?
We launched the first white label CRM in 2009 — we were the original, and we've been at it for 16 years.
Who's behind it
Founder-Owned, and the Original Since 2009
WhiteLabelCRM.com is the white label program from AllClients — the first company to offer a white label CRM, back in 2009. It's run by its founders, Jeff Shamus and Todd Binder, who've been building easy-to-use software for non-technical people since the 1990s. When you book a Fit Call, you talk to Jeff — not a sales rep.
Read our story →See If Your Business Is a Fit
If you already serve customers and want to offer them a branded CRM they'll actually use, let's talk. You'll get a clear answer either way.