I’ve had countless conversations with coaches and marketing experts grappling with this dilemma: build a custom CRM or buy a pre-built solution. On the one hand, a custom CRM offers complete control. On the other, it’s a massive undertaking. Let’s break it down.
Do you WANT to Build Your Own CRM?
First, consider your passion and skillset. Building a CRM isn’t just about coding; it’s about product development, user experience, and ongoing maintenance. Are you excited about that process? Do you have the time and resources to dedicate to a long-term project?
CAN You Build Your Own CRM?
Even if you’re passionate about the project, you need the right team and resources in place. Do you have in-house developers with CRM experience? Can you afford to pull them off other projects? Building a CRM requires a sustained investment in time, money, and personnel.
SHOULD You Build Your Own CRM?
Ultimately, ask yourself if building a CRM aligns with your core business. Will it distract you from generating revenue? Can you afford the potential delays in bringing your product to market?
The Alternatives
If building your own CRM isn’t the best fit, you have two options:
- Send Your Clients Out on Their Own: This is the easy way out, but it’s not ideal. Your clients deserve a seamless experience, and forcing them to find their own CRM can lead to frustration and lost business.
- Partner with a CRM Provider: A white-label CRM offers a pre-built solution you can brand as your own. This saves time, money, and headaches. You can focus on your core business while providing your clients with a complete solution.
Building your own CRM can be rewarding, but it’s not the right choice for everyone. Carefully evaluate your options and choose the path that best suits your business goals.