If you need to offer a CRM as part of your overall offering, you have a few choices including building a CRM yourself, private labeling a CRM, and white labeling a CRM.
(Building a CRM from scratch has its own blog article— read it here.)
Let’s look at the differences between Private and White Labeling.
In a Private Label arrangement, you as the buyer, hire a software development firm to build you a custom CRM. They will build it exactly as you want it built. You will have complete control over all aspects of the software. You determine what features the CRM has, what it looks like, and how it works.
You will have the final say over what the User Interface (UI) looks like and how the User Experience (UX) will go. You decide how the product is packaged, marketed, and sold.
When you private label a CRM it’s like you have a development team on your staff building your custom product – only it is not your staff, you are working with an outside software development company.
In a White Label arrangement, you are getting a product that is already built and one that you can start selling today. This is a standard product that has thousands of users already enjoying and benefiting from the product. You make the product unique to you with your branding, your customizations, your integrations, and your content.
While you won’t be able to specify all aspects of the CRM, you will be able to customize the CRM to some degree.
In 2009, AllClients was the first company to offer a white label CRM. If you are a coach or a marketing expert selling into a specific vertical market, the AllClients White Label CRM was made just for you.
What makes AllClients different is that we have the experience to help you with White Label CRM success. Plus, we have built all the tools you need to load, store and deploy your genius content. When you have new content to push out to your clients. you load it up in our proprietary back-office control panel and it instantly appears in your client’s workspace.
This is a must read if you have any interest in White Labeling a CRM.
Let’s make sure a White Label CRM is right for you.
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Sign up to be a White Label CRM partner.
Load Your Content
Populate all of your marketing content into your CRM.
Be the one-stop-shop your clients are looking for.