CRM’s: White Label or Private Label

White Label vs. Private Label

If you need to offer a CRM as part of your overall offering, you have a few choices including building a CRM yourself, private labeling a CRM, and white labeling a CRM. 

(Building a CRM from scratch has its own blog article— read it here.)

Let’s look at the differences between Private and White Labeling. 

Private Label CRM

You pay a software development company to build you a custom CRM.

In a Private Label arrangement, you as the buyer, hire a software development firm to build you a custom CRM. They will build it exactly as you want it built. You will have complete control over all aspects of the software. You determine what features the CRM has, what it looks like, and how it works. 

You will have the final say over what the User Interface (UI) looks like and how the User Experience (UX) will go. You decide how the product is packaged, marketed, and sold. 

When you private label a CRM it’s like you have a development team on your staff building your custom product – only it is not your staff, you are working with an outside software development company.

Advantages to Private Labeling a CRM

  1. You have complete control to build exactly what you need.
  2. You can leverage the experience and expertise of a software developer who has done this before. 
  3. The finished product will be unique to you – no one else will be selling exactly the same CRM that you are.    
  4. Once the software is built for you, you own it. You will not have to pay ongoing license fees to someone else.

Disadvantages to Private Labeling a CRM

  1. Private Labeling a CRM can be quite costly. 
  2. A Private Label CRM can take years to build from start to finish.
  3. Since the product is being built just for you, it is essentially a custom product and unproven in the marketplace. 
  4. There are many developers and companies that will take your money and say they can build you a private label CRM, however few can deliver on that promise.

White Label CRM:

Rebrand customized CRM Software.

In a White Label arrangement, you are getting a product that is already built and one that you can start selling today. This is a standard product that has thousands of users already enjoying and benefiting from the product. You make the product unique to you with your branding, your customizations, your integrations, and your content.  

While you won’t be able to specify all aspects of the CRM, you will be able to customize the CRM to some degree.

Advantages to White Labeling a CRM

  1. You get a proven product on day one.
  2. You can start selling a White Label CRM in a matter of days or weeks.  
  3. The white label software developer maintains the product, fixes bugs, and keeps the product up-to-date and fresh.     
  4. You can focus all of your efforts on building content for the CRM, making it unique to you.

Disadvantages to White Labeling a CRM

  1. You may not get exactly what you want in terms of the feature set, the UI, and the UX. 
  2. You will have ongoing SaaS license fees for as long as you continue to sell that product.  
  3. There is a chance one of your competitors is white labeling the same CRM you are.  
  4. You are stuck with the software company forever! (If you choose wisely, this can be an advantage!)

The AllClients White Label CRM

In 2009, AllClients was the first company to offer a white label CRM. If you are a coach or a marketing expert selling into a specific vertical market, the AllClients White Label CRM was made just for you. 

What makes AllClients different is that we have the experience to help you with White Label CRM success. Plus, we have built all the tools you need to load, store and deploy your genius content. When you have new content to push out to your clients. you load it up in our proprietary back-office control panel and it instantly appears in your client’s workspace.  

White Label CRM Success Book cover


White Label CRM Success

This is a must read if you have any interest in White Labeling a CRM.

Schedule Your Free Consultation!

Let’s make sure a White Label CRM is right for you.

Step 1

Get Your CRM

Sign up to be a White Label CRM partner.

Step 2

Load Your Content

Populate all of your marketing content into your CRM.

Step 3

Become Indispensable

Be the one-stop-shop your clients are looking for.