If you need to offer a CRM as part of your overall offering, you have a few choices including building a CRM yourself, private labeling a CRM, and white labeling a CRM.
(Building a CRM from scratch has it’s own blog article— read it here.)
Private labeling and white labeling a CRM is discussed here.
In a Private Label arrangement, you as the buyer, hire a software development firm to build you a custom CRM. They will build it exactly as you want it built. You will have complete control over all aspects of the software. You determine what features the CRM has, what it looks like, and how it works.
You will have final say over what the User Interface (UI) looks like and how the User Experience (UX) will go. You decide how the product is packaged, marketed and sold.
When you private label a CRM it’s like you have a development team on your staff building your custom product – only it is not your staff, you are working with an outside CRM software company.
In a White Label arrangement, you are getting a product that is already built and one that you can start selling today. This is a standard product that has thousands of users already enjoying and benefiting from the product. You make the product unique to you with your branding, your customizations, your integrations and your content.
While you won’t be able to specify all aspects of the CRM, you will be able to customize the CRM to some degree.
In 2009, AllClients was the first company to offer a white label CRM. Since then the AllClients white label CRM program has been adjusted and fine tuned to meet the needs of the white label reseller’s requirements.
This is a must read if you have any interest in White Labeling a CRM.
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