You’ve seen the cool Marketing Automation systems out there, like InfusionSoft (Keap), ClickFunnels, and AllClients….right? You know, the systems where you build several steps in a workflow or funnel, and it’s all automated!
Here’s a good example: A workflow where you capture a name and email address on a landing page, then your automated system performs several predetermined steps. Steps like sending out an email, or text message, reminding your salespeople to do certain tasks, setting and unsetting system tags, starting or stopping autoresponder campaigns, sending notifications, and more.
For a small business, having a marketing automation system running their sales and marketing is a game changer. After all, it’s common for small businesses to get leads and then not follow up with them in a timely manner.
Now imagine if YOU and YOUR company was the one providing this invaluable tool to the customer. A game changer for them AND for you!
“White Label” is a term used to describe when one company builds a product (AllClients), and then it is sold by a different company (YOUR company), under a different brand name (YOUR brand).
White labeling allows you to leverage the experience of another company – allowing everyone to do what they do best.
In our example here, you get the product from AllClients (18 years+ experience), and then you do what you do best: Provide a world-class, complete, Marketing Automation and CRM solution to your customers.
1. You get a proven product you can start selling today.
2. You have a development team continuing to innovate – adding new features and functions so your product stays fresh and relevant.
3. You have someone else (AllClients) worrying about keeping your product up and running 24/7, 365.
4. You add value to the product by bundling custom workflows – including your landing pages, custom emails, autoresponders, and more.
5. The customer belongs to you – not to AllClients. You call the shots, you configure the offering, set the pricing, and take all the credit!
1. Look for experience. This is not an easy thing to get right and it’s going to be you and your reputation on the line if it doesn’t work right. Look for someone who has been building Marketing Automation Systems and CRMs for at least 10 years. The longer the better.
2. Make sure you have control. You should be able to set pricing, decide what features and functions are included, and build in your own custom content to make the product your own.
3. It’s your brand! Don’t let the partner put their brand anywhere on the product. It’s not “Powered by (them)” – It’s powered by YOU, and it should only have your branding on the product.
4. Find a partner who continues to innovate. Marketing for small businesses is always evolving. Your White Label Marketing Automation partner should be continually improving the product. If the product isn’t being upgraded on a regular basis, you have chosen the wrong product.
This is a must read if you have any interest in White Labeling a CRM.
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