If your expertise is teaching online marketing, and your client base includes micro-businesses: like solo entrepreneurs, mom and pop shops, and businesses with small teams, you should consider becoming a White Label Reseller.
When you white label a product you take an existing product that is already build, proven, and time tested – you put your name and branding on it, and sell it as part of your overall offering.
There are several benefits to white labeling vs building it yourself:
First, you can get to market almost immediately. Since you will be selling a product that is already built and ready to go, you can focus on adding value and offering your marketing expertise. Building it yourself could take many months or years. Companies like SalesForce, InfusionSoft, and AllClients took many years to build their systems.
Second, you don’t have all the unknowns when you venture out to build a product. While building a CRM and Marketing Automation System may sound easy, if software development is not your forte, you might be better off going with a proven solution. Even if software development IS your forte, you might want to focus your resources in other areas.
Third, you can rely on your white label partner to keep the product fresh, relevant and up to date. Technology is a moving target. You focus on keeping your content, systems and strategies fresh, while your white label partner keeps the technology and software fresh.
Another benefit of white labeling a CRM and Marketing Automation solution is that you keep your customers under YOUR roof. Sure, you can send your customers off to go buy Zoho, MailChimp, LeadPages, ClickFunnels, and Podio – then you can help them duct tape all of those systems together.
Great. Now they have a hodgepodge system that helps them implement your systems and strategies. And at some point your customer will come to the conclusion that they have everything they need and then no longer need….YOU!
Customers want a complete solution. The more you can provide, the better. The more “done-for-you” offerings you have, the better.
Just offering a white label marketing system does not mean that you are off the hook, and don’t need to provide anything else! The customer does not want a PRODUCT they want a SOLUTION. You will be building their landing pages, writing email content, deciding how the email drip system will work, building out their workflows, and more.
When you are offering a complete solution that includes CRM, text and email marketing, landing pages, and workflows, PLUS all of your content and marketing know-how, they CAN’T leave you.
AllClients has been white labeling their CRM and Marketing Automation system for over 10 years. There are thousands of happy customers using the AllClients product under the umbrella of a different company. They have never even heard of AllClients – and that’s the way it should be.
This is a must read if you have any interest in White Labeling a CRM.
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