Should you be White Labeling a CRM in the first place?
White Labeling a CRM sounds fun and exciting, but it’s not for everyone. Answer the 7 questions below and if you answer “yes” to 4 or more, then YOU should consider white labeling a CRM.
- Are you a marketing mentor or coach, thought leader, or marketing expert in a specific vertical market or do you sell any type of marketing information?
- Do you feel like you are bringing most of the value to your customers, but someone else is making all the money?
- Do your customers learn all of your marketing ideas and then after a couple of years leave you and go do something else?
- Do you offer software that you built yourself, but your customers still have to shop around for a CRM to tie everything together?
- Do you offer software that you built yourself, but your customers still have to shop around for a CRM to tie everything together?
- Do you struggle with professional ways to deploy your genius marketing content?
- Are you tired of recommending other software tools like SalesForce, Constant Contact, and Unbounce, while your branding gets lost?
If you are still with me, then I am guessing you feel some of the frustrations above.
Your White Label CRM product and partner options
Now that you know you need to be offering a White Label CRM to your customers, who should you choose to partner with? Today, in 2023, there are more than a handful offering their CRM in a White Label version. Besides AllClients, some other companies offering white label solutions are: Vandesta, Bitrix24, ActiveCampaign and LeadMaster.
While these are all newcomers to the White Label CRM party, each of them has some intriguing and unique aspects to their offering that deserves exploring. Do your homework! The differences in each product will become clear and the best option for you will eventually emerge.
To see who is offering white label CRM solutions today, Google “White Label CRM” for the current list.
The AllClients White Label CRM story
AllClients has been a leading CRM for small businesses since 2004 – with a special emphasis on providing an easy-to-use CRM, email marketing, and marketing automation. By the year 2009, we had started to build custom CRMs for a few of the top marketing companies who understood the value of providing a complete solution.
After seeing the headaches that came from building custom software, we decided that was not the best direction for our company. My partner Todd and I brainstormed switching to a White Label model. We thought we had a great idea and naturally, I wanted to see how other CRM companies were White Labeling their products. To my surprise, no CRM company was doing it – AT ALL! In fact, in 2009, no one had even thought about it yet! I quickly registered the domain: WhiteLabelCRM.com and we started out on our White Label CRM journey.
White labeling a CRM is not an easy undertaking and some CRM companies who have tried it failed. Fortunately, at AllClients, our track record is solid. We have 14+ years of experience and the expertise to give you the best chance of success. And it’s not just our knowledge – we have built all the back-office tools you need to set up and deploy your marketing content through your new CRM.
If you would like to learn more about white labeling a CRM, and see if it is the right thing for your company, schedule a free discovery call below.
