White Label CRM Comparison Guide

Comparing white label CRMs?

Most of the tools you're weighing aren't the same kind of product. Start here and it gets easy to see what each one actually is, and which fits the way you work.

“White label CRM” is a search term, not a single category. The tools that rank for it were built for very different jobs: some for agencies, some for reselling services, some you build yourself, some you can't even rebrand. WhiteLabelCRM.com by AllClients is one thing on purpose: a simple CRM you put your brand on and offer to non-technical customers who will actually use it. We have been the original since 2009.

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You'll talk directly with Jeff Shamus, our founder and the author of White Label CRM Success, not a sales rep.

Here to compare a specific tool? Jump straight in: GoHighLevel Vendasta GreenRope Knack Jetpack CRM Pipedrive vcita SuiteDash

Start here

The one question that settles most of these

Before you compare a single feature, settle the question every one of these comparisons really turns on: who logs in and uses it every day, and how technical are they?

A white label CRM only works if the person it lands on, usually a non-technical small-business owner, actually uses it. Most of the platforms that rank for “white label CRM” were built for someone else: an agency, a developer, a sales team, or an enterprise rolling software out at scale. Put a tool built for a technical operator in front of a plumber or a salon owner and it sits unused. Unused is the only failure that counts, because a customer who never adopts the tool doesn't stay.

That's the lens for everything below. Not which platform is biggest, but which one your customers will open on a Tuesday and actually use.

Kinds of product

Sort the field before you compare it

The tools that come up for “white label CRM” fall into a few kinds. Knowing which kind you're looking at tells you most of what you need before you read a single feature list.

A CRM you offer WhiteLabelCRM.com

A focused CRM you brand as your own and hand to non-technical customers, built so they actually use it. The original, since 2009.

Agency and services platforms GoHighLevel, Vendasta

Big toolkits for running marketing or reselling a catalog of services. The CRM is one piece of a much larger system.

Business systems GreenRope, SuiteDash

Everything in one, built for a whole team or a client portal, rather than a single simple CRM your customer runs themselves.

Build it yourself Knack, Jetpack CRM

A no-code app builder, and a self-hosted WordPress plugin. You assemble or host the software instead of getting one already built and run for you.

A CRM for your own team Pipedrive

A sales-pipeline CRM you use to run your own deals. It isn't built to be rebranded and offered to your customers.

Enterprise distribution vcita (inTandem)

A white label platform aimed at banks, telcos, and large organizations rolling software out to their small-business base at scale.

None of these are bad at what they do. They're answers to different questions. The comparisons below take them one at a time.

Head to head

Compare us to a specific tool

Each page asks the same things: what the other tool actually is, who it's built for, and when it's the better choice for you.

Agency platform

GoHighLevel

A big all-in-one for agencies and power users. The real question is who logs in: the agency, or a non-technical client who has to use it.

See the comparison → Services platform

Vendasta

An end-to-end platform for reselling and fulfilling digital marketing services to local businesses. A CRM is one module inside it.

See the comparison → Business system

GreenRope

“Complete CRM” that runs sales, marketing, service, and operations in one system. Breadth is the point, if your customers will use it.

See the comparison → No-code builder

Knack

A no-code app builder you use to design your own CRM, rather than get one already built. Build it, or get one that's built.

See the comparison → WordPress plugin

Jetpack CRM

An open-source CRM plugin you install, host, and update yourself on WordPress. The question is who runs the software.

See the comparison → Sales CRM

Pipedrive

A sales-pipeline CRM for your own team. A CRM you use, not one you can rebrand and offer to your customers.

See the comparison → Enterprise distribution

vcita (inTandem)

A white label platform built for banks, telcos, and large organizations serving small businesses at scale, not a partner with an audience of their own.

See the comparison → Client portal

SuiteDash

An all-in-one platform built around a branded portal your customer's own clients log into to transact. A portal, where we're a CRM.

See the comparison →

Questions, answered

Common Questions

What is the best white label CRM?

It depends on who has to use it. WhiteLabelCRM.com by AllClients is the best fit when your customers are non-technical small-business owners who need a simple, branded CRM they'll actually use, on your own domain. If you're an agency running marketing for clients, GoHighLevel fits better. If you want to resell a catalog of digital services, Vendasta does. We've been the original white label CRM since 2009.

Which white label CRM is right for me?

Start with what you're trying to offer. Want to hand your customers one simple CRM with your name on it? That's what we do. Want to run marketing for clients, resell services, build your own app, or roll software out across a big SMB base? One of the tools above fits that better, and each comparison says so plainly.

Why don't you show competitor pricing here?

Because it changes without notice and rarely compares like for like across products this different. We compare on what each tool actually is and who it's for, which is the part that decides the choice. Our own pricing is on the pricing page.

What makes WhiteLabelCRM.com different?

One job, done simply, for the non-technical end user: contacts, email marketing, landing pages, forms, automated follow-up, and a built-in AI assistant, on your own domain and brand, with your own control panel and a dedicated sending domain for each customer. We were first to offer a white label CRM, in 2009, and you deal with Jeff, not a sales rep.

Not sure which one fits?

Book a 20-minute Fit Call with Jeff. No pitch, no pressure. We'll tell you straight whether WhiteLabelCRM.com is right for your business, or point you to the tool that is.