The WhiteLabelCRM.com Platform
White Label Marketing Automation
Offer the follow-up system your customers need, under your own brand.
You'll talk directly with Jeff Shamus, our founder and the author of White Label CRM Success, not a sales rep.
What it is
You Already Tell Them to Follow Up. This Is How They Do It.
You teach the follow-up. The check-in at ninety days, the newsletter, the call before the renewal. Your customers agree with every word of it, and then the week gets busy and none of it happens.
White label marketing automation closes that gap. You put your name on the system, load it with the sequences you already teach, and hand it over running. AllClients, the company behind WhiteLabelCRM.com, keeps the hosting, sending infrastructure, and support going underneath.
What makes your version worth paying for is not the software. Another expert could brand the same platform. Your sequences, your pages, and your judgment about what to send and when are what your customers are buying.
Why it matters
Four Parts, and This Is the One That Runs Them
A CRM your customers will use needs four things. A place to keep contacts. A way to capture new ones. Email to reach them. And automation to do the following up.
The first three are inventory. Contacts without follow-up is a list. A landing page without follow-up is a form that fills a list. Email without automation is your customer remembering to send it, which is the thing they were already failing at before they bought software.
Marketing automation is what turns the other three into a system. Here is what that looks like in an account.
A form or landing page captures a contact. The contact drops into the CRM, tagged. A workflow starts and sends the emails and texts on the schedule that was set. Opens, clicks, and replies come back into the contact record. When it is time for a human to call, a task fires.
Your customers set that up once. Then it runs on the days they are too busy to think about it, under your name, on your domain.
It goes further than a timed email drip. A sequence sends texts as well as email, hands the call to a human when it is time for one, and stops itself when a lead becomes a client, so your customer is never emailing someone they already closed.
Your content, already built in
Your Systems, Already Loaded
Most partners do not hand a customer an empty CRM and wish them luck. You build the campaigns once in your control panel, then push them out to every account.
A financial planner signs up and finds financial planning landing pages, financial planning email sequences, and follow-up built for the way planning clients come in. They set up none of it. That is your expertise deployed under your name, and it is a large part of why they stay. The same pattern runs in real estate, insurance, coaching, and vertical software.
The built-in AI assistant is how you build that library without spending months on it. Describe the sequence and it drafts the emails, builds the landing page, and assembles the workflow. You review it, adjust it, and push it out.
Customers who want to build their own can, with the same assistant doing the drafting. Most will not, and the point is that they do not have to.
Sending
Follow-Up That Never Reaches the Inbox Is Not Follow-Up
Managed deliverability, with a dedicated sending domain for each customer. Sending is the easy part. Reaching the inbox is where the work is, and it is handled.
Text, for the businesses that need it
Texting is essential for some businesses and unnecessary for others, so it is not bundled into the price. Texts send from your sequences alongside the email, through an account you connect and pay for directly. Nothing marked up by us, and nothing charged to the customers who never use it.
A platform of your own
What Makes It Yours
Your own domain, brand, and back-office control panel, with a real API included.
One hub your customers log into: the CRM, your software, your training, all in one place.
A dedicated sending domain for each customer, with deliverability managed.
Questions, answered
Frequently Asked Questions
What is white label marketing automation?
White label marketing automation is automation software you offer under your own brand. Your customers see your name, logo, and domain while the platform runs underneath.
Can I offer marketing automation under my own brand?
Yes. WhiteLabelCRM.com is built for it. AllClients launched the first white label CRM in 2009, and marketing automation has been part of the platform throughout.
Is this a marketing automation platform or a CRM?
Both, and they are the same system. The contact record and the automation are not separate products stitched together, which is why the follow-up knows what the contact has already done.
Is this more than a timed email sequence?
Yes. A sequence sends email and text, assigns the call to a person when a human needs to step in, and stops on its own when a contact's status changes, so your customer is not still emailing someone they already closed.
Does text messaging come with it?
Texting works through the automation, and you supply the account. Connect Twilio, TextMagic, or ClickSend, and texts send from your workflows alongside the email. You pay that provider directly with no markup from us, which also means texting costs nothing for the customers who do not use it.
Do my customers build their own automation, or do I build it for them?
Usually you do. Most partners build the campaigns once in the control panel and push them to customer accounts, so a customer signs up and finds your sequences already there. Customers who want to build their own can, with the AI assistant doing the drafting.
How is this different from GoHighLevel?
GoHighLevel is a broad platform for marketing agencies and power users. WhiteLabelCRM.com is a CRM with marketing automation built for the non-technical small business customers you serve. The automation here covers email, text, tasks, and contact records. It does not include a funnel builder with order bumps, social media scheduling, ad management, or a website builder. If you are an agency selling full marketing stacks, GoHighLevel is built for that and is the better fit. See the comparison.
See if it's a fit
Book a 20-Minute Fit Call With Jeff
It's a mutual fit check, not a pitch. We'll talk through the customers you serve and tell you straight whether this is the right move.