White Label CRM Comparison Guide
WhiteLabelCRM.com vs. Jetpack CRM
Jetpack CRM is an open-source CRM plugin for WordPress that you install and host yourself. WhiteLabelCRM.com by AllClients is a fully hosted white label CRM we run for you. Jetpack CRM fits WordPress-native businesses comfortable managing their own installs; WhiteLabelCRM.com fits coaches, consultants, and software companies who want a branded CRM without running any of the plumbing.
You'll talk directly with Jeff Shamus, our founder and the author of White Label CRM Success — not a sales rep.
The short version
It Comes Down to Who Runs the Software
Both are white-label CRMs: you brand them as your own and offer them to your customers. So the real question isn't which has more features. It's who runs the software — the hosting, the installs, the updates, the email setup.
Jetpack CRM is a CRM plugin for WordPress, made by Automattic — the company behind WordPress.com, WooCommerce, and Jetpack. It's open-source, affordable, and you install it on a WordPress site you control. To resell it, you rebrand and run the plugin on each customer's WordPress site. If you live in WordPress and you're comfortable managing it, that control is a real strength.
WhiteLabelCRM.com is fully hosted. There's no WordPress and nothing to install. We run the platform and manage email deliverability; you get a back-office control panel to create and manage customer accounts. It's built by AllClients, the first company to offer a white label CRM, back in 2009.
Bottom line: if you and your customers live in WordPress and you want to manage it yourself, Jetpack CRM is a strong, low-cost choice. If you want a branded CRM your customers just log into — with the hosting, updates, and email handled for you — WhiteLabelCRM.com wins.
Side by side
WhiteLabelCRM.com vs. Jetpack CRM
| WhiteLabelCRM.com by AllClients | Jetpack CRM | |
|---|---|---|
| What it is | A fully hosted white label CRM, built for you to brand | An open-source CRM plugin for WordPress |
| Who it's for | Coaches, consultants, marketers, and software companies who want a branded CRM with nothing to run | WordPress-native businesses, developers, and agencies comfortable managing WordPress |
| Where it runs | Hosted and managed by us | Self-hosted on your (or your client's) WordPress site |
| To resell it | We set you up; customers log into your branded CRM | Install and rebrand the plugin on each customer's WordPress site (up to 10 with the reseller plan) |
| Hosting & updates | On us | On you — WordPress hosting, updates, and security |
| Managed deliverability with a dedicated sending domain for each customer | You configure how email is delivered from each install | |
| White label | Your brand and domain on a hosted CRM | Rebrand the plugin and remove Jetpack CRM references on the sites you run |
| Backed by | AllClients — the originator, since 2009 | Automattic — WordPress.com, WooCommerce, Jetpack |
What Jetpack CRM Is, and Who It's For
Jetpack CRM is an open-source CRM that runs as a plugin inside WordPress, made by Automattic — the company behind WordPress.com, WooCommerce, and Jetpack.
It's a capable, contact-centric CRM. You get contacts, companies, quotes, invoices, transactions, tasks, and forms, plus a client portal and 30+ extensions that connect to WooCommerce, Stripe, PayPal, Gravity Forms, Mailchimp, and Zapier. It's open-source and modular — turn on only the pieces you need — and it's inexpensive. For a business that already lives in WordPress, that tight integration is a genuine advantage.
The thing that defines Jetpack CRM is where it runs: inside WordPress, on a site you host and maintain. To resell it, you install and rebrand the plugin on each customer's WordPress site — the reseller plan covers up to 10 — which means you're also the one handling WordPress hosting, updates, security, and email delivery for those installs. For a developer or agency comfortable in WordPress, that hands-on control is exactly the point.
Choose Jetpack CRM if: you and your customers already work in WordPress or WooCommerce, you're comfortable managing WordPress sites and updates, and you want an open-source CRM you can self-host, extend, and keep costs low on.
What WhiteLabelCRM.com Is, and Who It's For
WhiteLabelCRM.com is a complete, fully hosted white label CRM, built by AllClients — you brand it as your own and we run it for you.
Picture your ideal customer: a mortgage broker, a coach, a salon owner. They're excellent at their craft and they are not technologists — and they're certainly not running a WordPress server. Asking them, or you, to stand up and maintain a WordPress site just to use a CRM is overhead nobody wants. We host the whole thing. Your customers log into a CRM with your name on it and use it — the whole point of putting your brand on software.
And it's a platform of your own, not a login with your name on it:
It runs on your own domain and brand — hosted by us
Your customers log into a CRM with your name, your logo, and your domain. You get your own back-office control panel to create and manage customer accounts, push your content to them, and run the whole operation — with no WordPress, no plugin to install, and no updates or security to keep up with. A real API is included.
You can make it the one place your customers log in
Some partners build a single hub their customers sign into — the CRM, their own software, training, help videos, all in one place. To the customer it feels like one product, with your name on it — and it keeps customers longer, because it's much harder to cancel the one solution that runs their business than to drop a single tool from a stack.
Email is managed so it reaches the inbox
Sending email is easy; landing in the inbox is the hard part. We give every customer a dedicated sending domain and actively manage deliverability, so their messages reach the inbox — instead of leaving each install to fend for itself.
Choose WhiteLabelCRM.com if: you want a branded CRM your non-technical customers just log into — and you'd rather not run WordPress, hosting, updates, or email setup, because we handle all of it for you.
Questions, answered
Frequently Asked Questions
Is Jetpack CRM a white label CRM?
Yes. Jetpack CRM's reseller plan lets you rebrand the plugin — removing its logo and references — and resell it under your own name on up to 10 WordPress sites. The main difference from WhiteLabelCRM.com is the hosting model: Jetpack CRM is a plugin you install and run on WordPress sites you maintain, while WhiteLabelCRM.com is fully hosted and managed by us.
Do I need WordPress to use WhiteLabelCRM.com?
No. WhiteLabelCRM.com is fully hosted — there's no WordPress, no plugin to install, and nothing to set up on a server. Your customers log into your branded CRM and use it. Jetpack CRM, by contrast, runs as a plugin inside WordPress, so it needs a WordPress site to live on.
Who handles hosting, updates, and email?
With Jetpack CRM, you do — you're responsible for WordPress hosting, plugin updates, security, and configuring how email is delivered from each install. With WhiteLabelCRM.com, we handle all of it, including managed deliverability with a dedicated sending domain for each customer.
How do I resell to multiple customers with each?
With Jetpack CRM's reseller plan, you install and rebrand the plugin on each customer's WordPress site, up to 10. With WhiteLabelCRM.com, you use a back-office control panel to create and manage customer accounts directly — no per-customer WordPress site to stand up or maintain.
Can I put WhiteLabelCRM.com on my own domain and brand?
Yes. WhiteLabelCRM.com runs on your own domain, under your own brand, with your own back-office control panel for managing customer accounts and a real API included. Many partners go further and build a single hub their customers log into — CRM, their own software, training, and more in one place — so it feels like one product, with your name on it.
Not sure which one fits?
Book a 20-Minute Fit Call With Jeff
No pitch, no pressure. We'll tell you straight whether WhiteLabelCRM.com is a fit for your business — or whether Jetpack CRM would serve you better.
How we put this together — Jetpack CRM details on this page are drawn from Jetpack CRM's official website and support documentation. WhiteLabelCRM.com details are from our own program. We don't treat anonymous reviews as evidence — the positioning and features described here reflect each company's own published material. Last reviewed August 2026. If anything here is out of date, email [email protected] and we'll correct it.