White Label CRM for Software Companies
Add a White Label CRM to Your Software — Without Building One
Round out your product with a complete, branded CRM that connects to your software — so your customers get one solution from you, instead of your tool plus a separate CRM they bolt on themselves.
You'll talk directly with Jeff Shamus, our founder and the author of White Label CRM Success — not a sales rep.
What it is
Bolt a Complete CRM Onto Your Product, Under Your Own Brand
White labeling means taking a CRM that already works, putting your name and branding on it, connecting it to your product, and offering it to your customers as part of your own solution.
Plenty of great software serves a specific industry without being a CRM — and the customers using it still need to manage contacts, send email, and follow up. Adding a branded CRM that connects to your product turns two separate tools into one complete solution, sold by you, under your name.
Who it's for
- Vertical and industry-specific software companies whose product isn't a CRM, but whose customers also need contacts, email, and follow-up
- SaaS products that want to add a CRM as a complementary module, an upsell, or part of a higher tier
- Software companies tired of telling customers to "export a spreadsheet and import it into your CRM"
- Founders and product teams who want a broader, more complete solution without a broader roadmap
The gap in your solution
Your Customers Are Stitching Your Software to a Separate CRM
Your customers love your product, but it doesn't do everything they need — so they buy a separate CRM and try to make the two work together. They export lists, import CSVs, and copy data back and forth by hand. It's clunky and manual, and every one of those disconnects is a spot where your product quietly feels incomplete.
If your software produces something your customers ultimately send to their contacts — designs, documents, campaigns, communications — they still need somewhere to keep those contacts and actually send. Today that lives in a different tool, and the customer is the one taping it all together.
When the CRM is part of your solution and connected to your software, that friction disappears. One login, one brand, one solution — and the contacts, email, and follow-up your customers were piecing together elsewhere now happen inside your product.
Build vs. buy
You Could Build a CRM. Here's Why You Probably Shouldn't.
Building your own CRM means becoming a CRM company — on top of the product that actually makes you money.
You're an expert at your product. Building a CRM means a second product with its own roadmap, its own bugs, its own support tickets, and its own infrastructure — and every engineer working on the CRM is an engineer not improving the thing you're known for. A CRM is also deceptively deep: contacts and automation are the easy part; email deliverability, sending reputation, landing pages, and the hundred small things customers expect are years of work that have nothing to do with your core product.
White labeling gets you the complete CRM now — under your brand, connected to your software — while you stay focused on what you do best. You add the solution without adding the company. And because we run and maintain the CRM, you're not taking on a second product team to keep it alive.
What you get
A Complete CRM, Ready to Make Part of Your Product
Everything your customers need from a CRM, branded as yours and connected to your software — with none of the build.
A complete CRM, no build
Contacts, email marketing, landing pages, forms, automated follow-up, tasks, and a built-in AI assistant — ready to bundle with your product on day one.
Connects to your software
A real API is included, so data flows between your product and the CRM — no more telling customers to export a spreadsheet and import it somewhere else.
Your brand, your domain
Customers see your name on the CRM, as part of your solution — AllClients is nowhere to be seen.
Provision accounts at scale
A back-office control panel to create and manage CRM accounts for your customers — spin them up, configure them, and run the whole fleet from one place.
Pre-load it for your market
Load your own templates, workflows, and custom fields so the CRM arrives shaped for your customers' industry — not a blank, generic tool.
Make it one hub, one login
Many software partners build a single sign-on hub where customers reach their software, the CRM (now part of your software too), and any training or resources from one place. To the customer it feels like one product — and the more of their business it runs, the harder it is to cancel.
We run the infrastructure
Hosting, security, SSL, and managed email deliverability are on us. You add a solution, not a second engineering and ops burden.
Not for everyone
When This Isn't the Right Fit
We'd rather save you the trouble. This probably isn't the right call if:
- You want to build and own a CRM as a core product, with control of every line of code — then building it yourself is the right call
- You don't have a software product or a customer base yet
- You want a full marketing and funnel stack to run agency-style campaigns — this is a focused CRM to bundle and integrate, not an agency platform
- You're shopping purely on price, or you won't support the CRM for your customers
Questions, answered
Frequently Asked Questions
What is a white label CRM for software companies?
It's a CRM you put your own brand on, connect to your existing software, and offer to your customers as part of your solution. Instead of building a CRM, you take a proven one, run it under your name, connect it through an API, and bundle it with your product. WhiteLabelCRM.com by AllClients is built for exactly this, and has been the original white label CRM since 2009.
Why would a software company add a CRM instead of building one?
Because building a CRM means becoming a CRM company on top of your real product — a second roadmap, second support burden, and engineers pulled off the thing you're known for. A CRM is also deceptively deep, especially email deliverability and sending reputation. White labeling gets you the complete, branded CRM now, connected to your software, while you stay focused on improving your own product.
Does it connect to our existing software?
Yes. A real API is included, so data can flow between your product and the CRM — contacts, activity, and more — without manual exports and CSV imports. The goal is one connected solution your customers experience as part of your product, not two tools they stitch together.
Can we put our brand on it and bundle it with our product?
Yes. It runs on your own domain under your brand, and you provision and manage customer accounts from a back-office control panel. You can pre-load it with templates and workflows for your industry, and bundle or price it however fits your product.
Who maintains and hosts the CRM?
We do — hosting, security, SSL, email deliverability, and ongoing updates are on us. That's the point of white labeling instead of building: you get the complete CRM without standing up a second product team to keep it running.
How much does it cost, and how do I start?
Pricing starts at $299/month, and it's laid out plainly on our pricing page. For software companies bundling the CRM across many customers, the Fit Call is where we work out the right model for your product. The first step is a 20-minute Fit Call with Jeff — a mutual fit check before anyone commits.
See if it's a fit
Book a 20-Minute Fit Call With Jeff
It's a mutual fit check, not a pitch — you're sizing us up, and we're making sure white label is right for your product. We'll talk through your software and your customers, and tell you straight whether adding a branded CRM is the right move.