The WhiteLabelCRM.com Platform
White Label CRM Control Panel
The part your customers never see, and the reason the whole thing works.
You'll talk directly with Jeff Shamus, our founder and the author of White Label CRM Success, not a sales rep.
Why it matters
You Are Running a Fleet of Accounts
Plenty of software will put your logo in the corner. Almost none of it gives you somewhere to stand while you run the business that logo belongs to.
Without a back office, every new customer is a manual setup and every improvement you make reaches nobody who already signed up. You end up with fifty accounts in fifty different states, and no way to fix that other than opening them one at a time.
The control panel is the difference between offering a product and administering a spreadsheet of logins.
How it works
Build the Account You Want Every Customer to Have
You set up a template account and make it look exactly the way a customer's should: your email templates, landing pages, workflows, tags, categories, boards, and dashboard. Every new customer is created as a copy of it.
You can run more than one. A partner serving real estate, insurance, and mortgage keeps three templates, each built for that vertical, and picks the right one at signup. The insurance customer never sees a real estate board.
You create and provision accounts yourself rather than asking anyone's permission, and you decide what a new account looks like on the day it opens. You bill those customers directly, at your prices, on your terms. Your pricing and your customer relationship are yours.
A real API comes with the platform, so a signup on your own site or your own software can create the contact and start the follow-up without anyone rekeying anything. Most CRMs treat API access as a reason to move you up a tier.
Your brand on it
Your Domain, Your Logo, Your Login Screen
Branding is set once, in the control panel, and it is the thing the words white label are doing in the name. Your customers reach the CRM at your web address and sign in on a screen carrying your logo.
A logo dropped into the corner of somebody else's product is still somebody else's product. Your customers find that seam eventually, and when they do, the thing they are paying you for looks like a reseller arrangement.
Set it up at the start and it holds for every account you open afterward. New customers arrive inside your brand rather than being moved into it later.
What it means for retention
Send New Content to Customers Who Signed Up Last Year
Cloning covers the customers you have not signed yet. The harder problem is the ones already running, and that is a separate thing you can do at any time.
Write a new set of emails and push them to the customers you choose, by group. Your real estate customers get the real estate campaign. Your insurance customers do not.
This is what keeps a white label program from becoming a one-time setup. New sequences when the market shifts, new pages when an offer stops converting, delivered to a fleet that stays current instead of aging out account by account.
A platform of your own
What Makes It Yours
Your own domain, brand, and back-office control panel, with a real API included.
One hub your customers log into: the CRM, your software, your training, all in one place.
A dedicated sending domain for each customer, with deliverability managed.
Questions, answered
Frequently Asked Questions
What is a white label CRM control panel?
A white label CRM control panel is the back office a partner uses to run their branded CRM. You build a template account, create every new customer as a copy of it, brand the platform, and send new content to accounts that are already running.
Can I update customers who have already signed up?
Yes. New content can be sent to the customers you choose, by group, so your real estate customers can receive something your insurance customers do not. It adds to their account rather than replacing what is there, so anything a customer has built or edited stays intact.
Do I create customer accounts myself?
Yes. Provisioning is yours to run from the control panel rather than something you request from us. Each new account is created from whichever template you choose.
Do I put my own domain and logo on it?
Yes. Your customers reach the CRM at your web address and sign in under your logo. Branding is set in the control panel and holds for every account you create.
Do my customers see the control panel?
No. They see the CRM, on your domain, under your brand. The back office is yours.
Is there an API, and does it cost extra?
There is, and it is included at no extra cost. A signup on your own site or software can create the contact in the branded CRM and start the follow-up from there.
Do I set my own pricing?
Yes. You bill your customers directly at whatever you decide to charge. The relationship and the pricing are yours.
See if it's a fit
Book a 20-Minute Fit Call With Jeff
It's a mutual fit check, not a pitch. We'll talk through the customers you serve and tell you straight whether this is the right move.